Jacquard [prev. Phrasee]

by Jacquard Reviewed by Brian Prince

Data-Driven Content That Converts and Retains Customers

Jacquard [prev. Phrasee] Overview

Phrasee stands at the forefront of digital marketing innovation, utilizing the power of AI to revolutionize the way brands communicate with their audiences. With a commitment to maintaining the integrity of your brand's voice, this platform transcends traditional marketing by empowering messages with data-driven precision.

Tailored for the dynamic digital customer journey, the content generated ensures consistency and relevance, ultimately elevating user engagement and fostering brand loyalty. Through intelligent automation and predictive analytics, Phrasee transforms gut-based content creation into a strategic science, delivering a message that not only resonates but also performs.

Jacquard [prev. Phrasee] Features

  • Tailored AI Content Creation : Phrasee’s platform goes beyond generic content generation, offering AI-powered copy that adheres to your brand's specific tone and voice, ensuring every message feels personal and authentic.

  • Data-Driven Performance Predictions : Utilize predictive analytics to forecast the success of various messaging strategies, taking the guesswork out of marketing campaigns.

  • Scalable Content Optimization : This AI technology simplifies the optimization process, allowing for the automatic testing of numerous content variations to discover what resonates best with audiences at scale.

  • Real-Time Language Insights : Gain actionable insights with the platforms real-time analysis of customer responses to different messages, enabling a deeper understanding of what language drives engagement.

  • Robust Engagement Analytics : Harness enterprise-grade tools to track engagement and refine strategies, resulting in an uplift in both conversion rates and overall marketing ROI.

Jacquard [prev. Phrasee] Use Cases

  • Revitalize Abandoned Carts : Combat cart abandonment by deploying Phrasee to craft compelling messages that capture attention and draw customers back to complete their purchases.

  • Elevate Broadcast Effectiveness : Increase the impact of promotional and newsletter content with AI-optimized messaging that stands out, drives opens, and converts more effectively.

  • Boost Customer Loyalty and Retention : Utilize personalized, AI-crafted messaging campaigns to transform one-time buyers into repeat customers, fostering loyalty and encouraging long-term customer relationships.

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About Phrasee

Phrasee is the market leader in AI brand compliant language generation. Since founding on February 23 2015, Phrasee has become the go-to solution for ambitious, intelligent and analytical marketers.

How Gumtree uses Phrasee's AI to increase customer engagement

UK’s #1 classified ads site needed to do more than keep a finger on the pulse of its CRM strategy, to ensure continued customer engagement. London-based Phrasee offered a practical solution. And the results, “To date, we’ve had a 35% increase in opens, sometimes even going up to 50%.”

Demo Day AI Category Winner - Phrasee

Phrasee "AI that writes better than you." The winning Demo Day pitch at the A-ha! conference, December 12, 2017 by Parry Malm, CEO of Phrasee.

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